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Zoom Marques it is the annual reference event for the communication directors of the main companies in the country. The Audiovisual Cluster of Catalonia organizes it in collaboration with Foment del Treball Nacional, DirCom Catalunya, The New Barcelona Post and Club Marketing Barcelona.
For each edition, Zoom Marques detects a disruptive tendency in the communication and advertising landscape and approaches the audience with a panel discussion of experts.
2019 Edition: ConsumiLOLs · How to connect with new audiences
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Neither controllable nor predictable: ephemeral and impulsive. Millennials and Z generation are living in a little farther from the solid structures we know. Who are they? How are they? How do they act? The way in which they unerstand the world marks how they relate to consumer goods. For brands and agencies, the challenge lies in understanding and creating content to empathize with them. Is it enough to translate the messages into their language to impact them? What channels do we have to get to and what is the most effective way to do it?
9:00h Acreditation of atendees
9:30h Institutional presentation
9:45h Roundtable with experts: How to connect with new audiences?
11:00h Questions and debate
11:45h Completion of the act and refreshments