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Zoom Marques – The brands evolve to reach the millennial
On Tuesday, March 19th, was held the sixth edition of Zoom Marques, a seminar organized by the Clúster Audiovisual de Catalunya and with the collaboration of the Associació de Directius de Comunicació DIRCOM i Foment del Treball Nacional and the support of CaixaBank and the Department of the Presidency of the Generalitat de Catalunya.
More than 200 communication professionals focused on Foment del Treball Nacional to know the techniques and values that accompany the new generations; the millennial and Z Generation. With us were Adrià Farrero, director of strategic planning at BuzzFeed NY, Jordi Rosàs, founder of the creative agency &Rosàs, Noemí Cuní, director of the content agency Broadcaster and Laia Mas, director of Public Affairs & Sustainability of Danone Iberia
This edition has focused on the profile of the new consumer, which rejects the little compromise and lives apart from solid advertising structures. This new generation is able to live in an ephemeral world but at the same time has great values.
The guests, to discuss how to reach this new audience, have participated in a round table moderated by Miquel Pellicer, Communications Director of Lavinia. The speakers came to the conclusion that these newly committed generations need and want real stories, that brands connect with their concerns, which is why companies, if they want to reach this public, can not be independent in the environment that it exists. In conclusion, a sincere and immediate communication is needed.
Finally, after reflections on the future of communication and how to reach these new audiences, attendees have been able to enjoy a networking space to open new links and debate, even more, about how communication evolves and where we are lead to.
Soon we will add the gallery of images of the day.